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Posted by on Apr 15, 2014 in Events, Fertility, Inspiration | 10 comments

Ignoring Your Calling? Here’s Why That’s A Good Thing

Ignoring Your Calling? Here’s Why That’s A Good Thing


I just birthed a 5-year-old baby. Let me explain.

For years, I have wanted to create some sort of online program that helped women get pregnant holistically. I wanted to include the ancient wisdom of Chinese medicine, modern wisdom of proper nutrition, as well as mental /emotional / spiritual preparation tools.

FIVE years ago that I had this idea. Or was it six?

A week ago, a group of incredible women completed my first Fertile Woman 21-Day Online Event and I had a thought eerily similar to the day my first daughter was born: ย I can’t believe I made this.

It’s funny because I see remnants of this idea strewn about old blog posts, journal entries, patient charts, and even my day planner. This online program has literally been incubating for years!

So, why did it take me so long to create it?


I have some ideas that I think apply to anyone who has a calling and ignores it.


1) I was afraid to put myself out there. I had to work up to it by slowly creating a bigger online presence, throwing scraps of my heart and soul to the interwebs to make sure I didn’t die from humiliation or rejection. Or, worse, no response at all.


2) I didn’t feel like an expert. So I decided to make myself one. I studied everything I could get my hands on about fertility and women’s health (come to think of it, I’ve done that my whole life), I declared a woman’s health specialty in my acupuncture practice and made the decision to treat mostly women, and I took continuing education classes from the best of the best on Chinese medicine and fertility.


3) I hadn’t been through my own fertility journey yet. This is where the real expertise came, what couldn’t be forced, and what I absolutely had to experience before truly helping women to get pregnant. I remember learning somewhere that you can’t teach something until you are on the other side of it yourself. ย There are probably exceptions to this, but in my case it rings true.

I had to experience the pee-on-the-stick-emotional-roller-coaster every month for months on end, ย feeling more and more hopeless and outraged that my body wasn’t working as it should. I had to feel the surge of empowerment that came with taking more control over my diet, lifestyle, mind and spirit. The exuberance of a positive pregnancy test–finally!!– and then the following fear of another miscarriage.

I’m so grateful I experienced the satisfaction of having a healthy pregnancy in spite of one of the worst cases of endometriosis my doctor had ever seen (he said it was a miracle I got pregnant in the first place), and then a second successful natural pregnancy (currently I’m 21 weeks pregnant with another girl) with only one ovary and one fallopian tube in tact due to a ruptured endometrioma (take that, odds!).

All of it. I had to go through it all to be of most service to other women trying to conceive, and I’m grateful for every moment, good and bad.


The thing is, I’m glad it took me so long to create Fertile Woman.


Looking back, I realize when I first had the idea to create Fertile Woman, it wasn’t ready yet. Far from it, actually. The program would have literally been in its infancy. I had more confidence to build, skills and knowledge to acquire, and personal experience to learn from.

I’m so glad I waited to release Fertile Woman, and I’m also grateful that I didn’t give up on my idea over the years. I kept plugging away toward my goal until I felt ready.


These days there’s a lot of encouragement to “start before you’re ready.”


I understand the idea that if you wait until you’re ready, you might never begin, but I also believe there’s wisdom in resisting the urge to force something into being before its time. @josiebouchier (Tweet it!)


Questions to ponder:


  • What is something you keep talking about doing? Every month, every year? What’s stopping you or holding you back–is it procrastination or are there steps you need to take to feel ready?
  • Could executing your idea(s) mean the difference between surviving and living an inspired life? Is it your gift to the world? (Chances are, if it’s an idea that won’t go away, it is.)
  • What are two things you can do today to start designing your life instead of reacting to it? (I’ll get you started: Don’t check your email first thing in the morning.)
  • What are some ways that you can protect and nurture your idea during its manifestation? For example, are there certain people in your life who always support your ideas, and certain people who always question them? Choose wisely with whom you share your idea that won’t go away. ๐Ÿ˜‰


I’m honored and thrilled to announce that my first round of Fertile Woman went so well, I’m offering it again starting April 28th! Please help me spread the word by sharing it with the women in your life who are trying to get pregnant.


Fertile Woman Program Details Header


Registration opens this Friday, April 18th at 9am MT, and closes April 25th at 9pm MT. The full program runs April 28 – May 18.

Click here to read the full program details and join the waiting list where you’ll receive instant access to an in-depth Sneak Preview of Fertile Woman, as well as early access to the program registration.

Hope to see you in the program! ๐Ÿ™‚

For more inspiration to live a healthier, happier, more whole life, enter your info


  1. I too waited. I had my email domain for a almost 2 years and all I could put up was the header and what the menus looked like. When B-School caught me attention, I knew it was time. In 3 weeks site is up and running except for a few loose ends. I also have a 3 year plan. ‘Without a vision man shall perish’. Bible stuff. Blessing to you.

    • Wonderful, congratulations, Nelda! I love hearing that.

  2. What a lovely post. So clear that you are incredibly grounded in what you offer, an expert with a program that took the perfect amount of time to create. I am in the same place (or just a step behind, I guess)I have been incubating my program Pilates for Life; at your desk, in the kitchen, on a hike and in your car, etc for over 3 years. 20 something years of study and teaching preparation as well as my own healing and application journey came first. My biggest fear has been to put myself out there, all the scary technology pieces and the concern that I wouldn’t be able to sustain the program with all of my other obligations. So I’ve been taking baby steps into the online world to offer my long honed expertise. I still feel like I have to start before I’m ready, that is just my personality, but having taken the time for all the pieces to fall into place before I go live has been right for me.

    • Thanks, Kristen! You’re program sounds amazing! I can totally relate to your hesitations, and it sounds like you’re heading in the right direction. You will be so incredibly proud of yourself when it’s all finished. ๐Ÿ™‚

  3. I have an idea that has been lingering for about half a year or so.
    It will also be something that I can only give to peolpe when I have gone through the whole thing myself – I will need to ‘crack the code’ first and THEN give the secrets and keys to people who wants to go for the same goal themselves.
    Thank you for being honest about your way and process, it is very inspiring. <3

    • You are so welcome! I’m honored it spoke to you.

  4. Thank you so much for this, for the permission to wait until it all feels right. I have been developing an online course for coaching in creating web and blog content (I’m a former PR writer and merged that experience with a coaching certification). Yet, I still feel like I’m not ready. I think what I got most from your post was the inspiration to “make myself feel ready” by learning more where it feels I’m lacking, putting myself out there in bits and pieces to gain my footing, and really walking my talk. This was truly inspiring. Reading it made me feel like you are on my side. ๐Ÿ™‚

    • YES, Amanda! You totally got it. I am definitely on your side. ๐Ÿ™‚

  5. Hey Josie, I was right there back in the first round of BSchool with you & like you, its only coming together now. Some things you just can’t force…. Congratulations on your program & if your women want to continue their journey… send them my way x

    • Thanks, Ann! I love to hear from a fellow B-Schooler, and glad you’re doing well! I will definitely check out your site. ๐Ÿ™‚

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